News brief
YouTube lets viewers build custom Home feeds from written prompts — a discovery shift for podcasters
YouTube began rolling out prompt-built custom feeds on Home in the US on October 22, 2026: signed-in viewers describe the videos they want and save each prompt as its own feed — up to 3 on free accounts, 8 for Premium. The Subscriptions feed is also renamed 'Subs' and moved onto the Home tab.
By Source: PPC Land (reporting YouTube's Help Community announcement) · Published · Announcement date
YouTube began rolling out a new Home feed feature in the United States on October 22, 2026, announced by TeamYouTube in its Help Community and reported on October 23: signed-in viewers can describe, in their own words, the videos they want to see, and save each prompt as a separate custom Home feed.
Free accounts can keep up to three active custom feeds; Premium members can keep up to eight. The same update redesigns the mobile app's top bar around Live, Music and Movies & TV feeds, and renames the Subscriptions feed to 'Subs', moving it onto the Home tab.
The feature is YouTube-wide rather than podcast-specific — but YouTube is now the largest single platform for podcast listening and discovery, so changes to how its Home feed is built land directly on podcasters.
WHY IT MATTERS: A growing share of Home will be assembled from viewers' written prompts instead of watch history alone. That changes what a title and thumbnail have to match: not just the algorithm's guess at intent, but the literal words a viewer would type to describe the episode they want — 'true crime series', 'personal finance for beginners', 'sleep stories'. Shows whose titles speak that language are the ones a prompt can find.
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