News brief
Triton Digital lands Media Prima Berhad for Malaysia podcast and streaming stack
Malaysia's largest integrated media group will run five national radio brands and its Audio+ podcast app on Omny Studio, Triton Measurement and the Triton Ad Platform — with IAB-certified reporting for programmatic buyers.
By Triton Digital · Published · Announcement date
Triton Digital announced on September 23, 2026 a partnership with Media Prima Berhad, Malaysia's largest integrated media group, to overhaul the company's streaming and podcasting infrastructure. Media Prima will implement Omny Studio for podcast hosting and content management, Triton's Measurement Solutions suite, and the Triton Ad Platform (TAP) for streaming and podcast ad monetization.
The deal moves the group's audio business — five national radio brands plus the Audio+ streaming and podcast app — onto a single technology stack covering content production, distribution, measurement and revenue, while connecting its catalog to Triton's monetization ecosystem so advertisers and agencies get programmatic and direct access to Malaysian audio inventory backed by IAB-certified reporting.
"Our audience is not defined by the radio dial anymore," said Alex Poon, general manager of AI and Smart Services at Media Prima Audio. "Our audiences moved to digital faster than our tools did." The announcement is company release copy; deal terms and financials were not disclosed.
Announcement date: September 23, 2026
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