News brief
The GIST Expands Into Careers With 'The Call Up' Platform and Podcast
Women-led sports media company The GIST is recasting its business newsletter as The Call Up, a career platform for women in sports with a twice-weekly newsletter, social channels and a new podcast.
By Sports Business Journal · Published · Announcement date
Sports Business Journal reported on October 14, 2026, that The GIST is turning its women's sports business newsletter into The Call Up, a career resource aimed at women entering or advancing in the sports industry. The platform combines a free twice-weekly newsletter, social accounts and a podcast, How I Got The Call Up, co-hosted by co-founders Ellen Hyslop and Jacie deHoop.
The first revamped newsletters went out on October 4 and 6, 2026, and the podcast opened with a one-off episode on October 4 featuring Unrivaled chief brand officer Kirby Porter, with new episodes following on Wednesdays. The idea grew out of recurring audience questions about how to get into sports, tested through annual surveys, focus groups and reader conversations.
It is a clear example of a newsletter-first media brand using a podcast as one leg of a wider platform rather than a standalone product — audience, jobs content and audio reinforcing each other.
Announcement date: October 14, 2026
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