News brief
Red Seat Ventures signs exclusive ad sales and distribution partnership with Financial Audit
Red Seat Ventures will handle exclusive audio and video advertising sales for Caleb Hammer's Financial Audit and distribute the show across Tubi and major third-party platforms.
By Fox Corporation / Red Seat Ventures · Published
Original announcement date: September 16, 2026
Red Seat Ventures has announced an exclusive partnership with Caleb Hammer and Financial Audit. Under the agreement, Red Seat Ventures will serve as the show's exclusive audio and video advertising sales partner and will distribute the program across Tubi as well as YouTube, Apple Podcasts, Spotify and other third-party platforms.
Financial Audit is built around direct conversations with guests about debt, budgeting, spending and longer-term financial decisions. Red Seat Ventures describes the deal as part of its growing portfolio of creator-led media brands, extending its role beyond ad representation into distribution.
For the podcast business, the agreement is another example of a creator property being managed as a multi-format franchise rather than only an RSS feed. Audio, video, platform distribution and commercial representation are being packaged together, which can simplify sales for a show while also concentrating more of its business operations with one partner.
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