PodSubs / Podcasting News / Quince leads Magellan AI’s latest podcast advertising estimates News briefQuince leads Magellan AI’s latest podcast advertising estimatesMagellan AI’s latest chart estimates Quince spent $7.6 million on podcast advertising, ahead of Amazon and BetterHelp. By Magellan AI — primary chart and methodology · Published September 22, 2026 at 6:55 PM UTC · Announcement date 2026-09-21 Quince leads the monthly podcast advertiser chart covered by RAIN News on September 21. Magellan AI’s current table estimates spending of approximately $7.6 million for Quince, $6.4 million for Amazon and $5.9 million for BetterHelp.The figures come from a proprietary estimation model, not verified invoices or audited advertiser accounts. Magellan describes analysing the leading 3,000 U.S. podcasts and incorporating factors such as detected advertisements, episode downloads and estimated advertising rates.The chart offers a directional view of buying activity in the measured sample. Publishers should not treat a listed amount as money available to their particular show, or confuse spending estimates with a count of listeners or sales generated.SourcesMagellan AI — primary chart and methodology Report a correction · Have podcast news? Submit it free for review