PodSubs / Podcasting News / Oxford Road and Bumper announce an audience-measurement partnership News briefOxford Road and Bumper announce an audience-measurement partnershipOxford Road and Bumper announced a marketing partnership around the Bumper Score, a proprietary approach to assessing podcast audience quality. The announcement positions the score as a way to look beyond a single delivery number and consider audience and consumption information. By Company announcement, republished by Podnews [N12] · Published September 19, 2026 at 12:52 AM UTC · Announcement date 2026-09-18 Oxford Road and Bumper announced a marketing partnership around the Bumper Score, a proprietary approach to assessing podcast audience quality. The announcement positions the score as a way to look beyond a single delivery number and consider audience and consumption information.Publishers and buyers should ask what inputs a score uses, what it leaves out, and whether they can compare it with their own goals. A proprietary score is not an independent industry standard simply because it appears in a press release. Before using a rating in a sales pitch, understand its methodology and describe the limits as clearly as the potential benefits.SourcesCompany announcement, republished by Podnews — Based on a company announcement Report a correction · Have podcast news? Submit it free for review