PodSubs / Podcasting News / Magellan AI publishes its first-half Irish podcast advertising benchmark News briefMagellan AI publishes its first-half Irish podcast advertising benchmarkThe report compares modelled podcast advertising activity in Ireland during the first halves of 2026 and 2025. By Magellan AI — English report announcement · Published September 22, 2026 at 6:55 PM UTC Magellan AI has published a first-half 2026 podcast advertising benchmark for Ireland after a request from AudioOne. Its analysis compares detected and modelled advertising activity with the same period in 2025.The company estimates spending increased 33% year on year and reports an average advertising load of 5.71% in its analysis. These are findings from Magellan’s measurement model, not audited financial results for the entire Irish podcast industry or earnings forecasts for individual shows.The English-language report gives advertisers another market-specific reference for planning and comparison. Its announcement is dated August 2026 without an exact day, so this is an explicitly older research catch-up rather than a newly released September study.SourcesMagellan AI — English report announcement Report a correction · Have podcast news? Submit it free for review