News brief

Funding Circle renews For the Love of Rugby podcast partnership for the 2026/27 PREM Rugby season

Funding Circle has extended its partnership with For the Love of Rugby across the 2026/27 PREM Rugby season, continuing a sponsorship built around the show hosted by former England players Ben Youngs and Dan Cole.

By FF News · Published September 22, 2026 at 6:55 PM UTC

Original announcement date: September 21, 2026

Funding Circle has renewed its partnership with For the Love of Rugby for the full 2026/27 PREM Rugby season. The podcast is hosted by former England rugby players Ben Youngs and Dan Cole, and the renewed agreement continues a relationship that connects the finance brand with a sports audience that includes business owners and entrepreneurs.

According to the September 21 announcement, the season-long activity will include Funding Circle integrations within the podcast's league coverage. The partnership is being positioned around the overlap between professional sport, resilience and the realities of running a small business, rather than as a one-off advertising placement.

For podcast publishers, the renewal is another example of a brand choosing a personality-led show for a longer sponsorship window instead of buying a single campaign. The arrangement also shows how a podcast can become part of a broader brand partnership when the hosts, subject matter and audience are closely aligned.

Sources

FF News

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