News brief
Fairing and Podscribe partner on show-level podcast attribution
Fairing's post-purchase surveys now sync directly with Podscribe campaign data, so when a buyer names the podcast that influenced a purchase it lands as a verified conversion — down to the show and format.
By Radio Online · Published · Announcement date
Fairing has partnered with Podscribe on an integration designed to give advertisers show- and format-level attribution for podcast campaigns, according to Radio Online's September 2026 coverage. Active Podscribe campaigns automatically appear as response options in Fairing's post-purchase surveys — refreshed daily and tagged by where the campaign ran — and when a customer names a specific show as influencing a purchase, the response flows back to Podscribe as a verified conversion.
The companies say attribution has grown harder as consumption moves beyond RSS-based audio to platforms like YouTube, where the IP data used for attribution is not shared. "By connecting Podscribe's exposure data with what customers tell us directly, we can finally attribute the shows and formats that are driving revenue," said Fairing co-founder and CEO Matt Bahr. Podscribe VP of partnerships Patrick Schmidt said combining campaign tracking with customer-reported information gives advertisers "a more complete picture of customer behavior."
In an early rollout with personal-care brand Mando, auto-suggest follow-up questions reduced unassigned survey responses by 3.12% and improved blended podcast cost per acquisition by 9.2% without increased spending — vendor-reported case-study numbers, not independent measurement, so treat them as directional.
Announcement date: September 24, 2026
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