PodSubs / Podcasting News / Acast’s Podcast Pulse 2026 examines how fans move between audio and video News briefAcast’s Podcast Pulse 2026 examines how fans move between audio and videoThe new study explores listening and viewing habits across daily situations, with important limits on how its findings should be applied. By Acast · Published September 20, 2026 at 5:33 AM UTC · Announcement date 2026-09-17 Acast released Podcast Pulse 2026 on September 17, reporting that 88% of surveyed podcast fans consume both audio and video. The research examines how circumstances such as commuting, watching at home and scrolling shape format choices.Differentology conducted the survey in August 2026, collecting responses from 4,300 people aged 16–64 across 13 markets. The release distinguishes full-sample findings from figures based on specific format audiences.These are findings from Acast’s commissioned study, not a measurement of every podcast listener or a forecast for an individual show. The useful planning question is where a particular audience listens or watches—not whether every creator should immediately rebuild a show around video.SourcesAcast Report a correction · Have podcast news? Submit it free for review