PodSubs / Podcasting News / Acast appoints Mark Bulling to lead product strategy News briefAcast appoints Mark Bulling to lead product strategyAcast’s appointment brings an advertising-technology product leader to its creator and advertiser offerings. By Acast — official English announcement · Published September 22, 2026 at 6:55 PM UTC · Announcement date 2026-08-27 Acast announced Mark Bulling as VP Product on August 27. He joins from Choreograph, WPP Media’s data and technology business, where he led AI and innovation work.Acast says Bulling will oversee product strategy across its creator and advertiser offerings. The role is based in London and reports to Ioana Havsfrid, the company’s senior product and engineering leader.The appointment connects product development with Acast’s work across podcast creation and commercial buying. It does not itself announce a new creator feature, subscription price or advertising product. Creators should distinguish a leadership change from a released capability and continue to check specific product documentation before changing their production or monetisation workflow.SourcesAcast — official English announcement Report a correction · Have podcast news? Submit it free for review