PodSubs / Podcasting News / Acast acquires Backyard Ventures to expand creator monetisation News briefAcast acquires Backyard Ventures to expand creator monetisationThe acquisition brings representation across podcasts, video, newsletters and social media into Acast’s business. By Acast — official English announcement · Published September 22, 2026 at 6:55 PM UTC · Announcement date 2026-08-11 Acast announced its acquisition of Backyard Ventures on August 11. The stated $20 million consideration combines $16 million in cash with $4 million in deferred consideration, subject to the terms described in the announcement.Backyard Ventures represents creators across audio, video, newsletters and social channels. Acast said the Austin-based team would remain and the acquired brand would be retired as the operation joined Acast.The deal is relevant to podcast businesses developing more than one audience channel: advertising representation increasingly spans several formats around the same creator. It does not mean every independent podcaster must adopt every format, or that an Acast account automatically includes the acquired agency’s services.SourcesAcast — official English announcement Report a correction · Have podcast news? Submit it free for review